Most of us today have not yet woken up to the idea that the world has become a global village. A village is a small group of dwellings in a rural area, usually ranking in size between a hamlet and a town or better still, a community smaller in population than a town.
The global village represents the whole world, as though it was a village. Considered as being closely connected by modern electronic communication systems. Mutually dependent economically, socially, and politically.
In a traditional village community, almost everybody knows everybody. Within a village community, you can easily carry out your business (The occupation, work, or trade in which a person is engaged) activities. It is relatively easier to market lets say your retail business or whatever you consider your business within any village community. Truly, it is easier to run business within a village community for obvious reasons. The most important aspect of running your business within a village community is the fact that you have easy access to such a community and can easily market yourself. Yes, you can do this, since its easy to know almost everybody.
The world at large is now considered to be a global village. This is a term coined by Marshall McLuhan who envisioned the world interconnected via electronic communication systems some few decades ago.Its been widely accepted as a fact by almost all of us in this phase of life. At this present era, its a common believe that the world is a global village. Ask a boy in the America of the sixties and he would not be able to envision a world where he can confidently sit in his room and interact with the world as though it were a village. This days, everybody knows that this is possible with all the technology available to people of the present age.
This ushers in a new era in business.It is a fact but most people do not know it yet.The world is now as a village and within this global village community, which I prefer to call the global village community, you can effectively run your business. Business within this community has access to the entire global population. Remember, this village has over 6.5 billion individuals as residents. Your potential clients. What a business community. Who would not want to do business within such a community. Is not this a wonderful business community. Who would not want a business within such a business community. With what I call the global business solution, this kind of business is a dream come true.
The Global Business Solution, is that thing or group of ideas, that makes it possible for you to effectively interact within the global village community as though it were a village in the traditional sense or meaning of the word. Take for instance, this artist in the central region of Africa, in lets say Mbatu village, in the North western region of Cameroon. He is good, not just good but very good at what he does. He effectively markets himself to this community and with those efforts of his, he gains a chain of clientele within his village environment. Also, through his network of friends and acquaintances, he can still gain more access to some more clients still within the same village. The Global Business Solution, makes this globally possible. This is the global village era.